By Nadja Pass. WoW1.
I think the questionmark is spreading like a thoughtprovoking, inspiring and curious tsunami within the field of rhetoric, media, communications, writing and editing.
Politicians, advertizers and public speakers used to love exclamationmarks. Simple was considered good. Messages should be polished. Pinpointed. Easily understood and digested. No questions necessary. It was a rhetoric of shouting as loud and consistently as possible. A rhetoric of competition. A rhetoric of exclamationmarks. (!)
A rhetoric of listening
These days a rhetoric of listening, learning and asking questions is rapidly spreading thanks to the blogosphere, the social software movement and the peopledriven innovation-methods. In the blogosphere one can quietly whisper a good and relevant question that makes others think, reflect, respond, comment, discuss, elaborate.
And if that question is considered interesting, relevant or edgy others will join in and help eachother answer complex questions. Allowing uncertainty, inconsistencies, nuances and disagreements. The original message, post or question is only to be considered the starting point, the actual content is the discussion that follows. And the best questions are that are truly open. Curious. Unpolished. Somewhat rough.
Some questions are framed like “memes” that spread like a wake – e.g. the question “What are the five things nobody knows about you?” that asked the participants to “tag” five friends to answer the same question. And other questions – like the Waves of Wisdom-challenge “What’s making waves in your field?” are virtual relay races the wave their way aorund the world.
Unlearning the profession
And this new rhetoric of questionmarks is certainly making waves in my field. Because a lot of professional communicators have to unlearn a lot of what used to their professional trademarks. For instance spindoctors and advertizers have to rethink the way they work:
- Voters don’t believe simple messages and truhts anymore (if they ever did). Politicians admitting their doubt and uncertainty what is the right solution in a complex society – and asking the public for insights, ideas and help seem much more credible than those clinging to a simple and predictable message.
- Consumers are media-savvy and very ad-literate. Traditional advertizing is considered less credible than ever. Nobody believes a simplistic Unique Selling Point – and everybody knows that what sounds too good to be true, generally is too good to be true when it comes to advertizing. But if the corporations admit to being in doubt and wanting to develop relevant products the mediasavy consumers are more than willing to share their thougts on their needs and wishes – knowing that there is a chance they will get more relevant products in exchange.
The major challenge is for speakers, politicians, corporations, rhetors and writers to keep their integrity and not just go with the flow and the mass-opinions. To listen openly and be willing to change ones mind if new views or points emerge during the discussion – but at the same time never compromising with core values, ethos and integrity. This makes it harder to communicate – and communicators, corporations and politicians can no longer just hold on to what used to be the truth or the way things used be done. Things are changing rapidly – and one must completely emerge oneself in the debates and the everchanging constraints if one wants to succesfully keep on communicating. Automatic responses are no longer welcome.
Questions have turned my editorial proces upside down
In my work the wave of questionsmarks has inspired me to open up the editorial process for the future issues of Reflexioner. The editorial board used to keep everything a secret until the day we launched a new issue of the magazine. Now I’ve turned the editorial proces upside-down – and invited readers and thinkers from all over the world to help us create Reflexioner on Waves by participating the wavechallenges – brainstorming at Share a Brainwave and exploring how waves apply in various professions here on Waves of Wisdom. The new proces has so far turned out to be incredibly inspiring as new perspectives, twists and ideas constantly emerge due to the openended questions: “What associations do you have with waves” and “What’s making waves in your field?”
Asking questions makes the world go around
Personally I welcome this new rhetoric of questionsmarks that invites discussion. Uncertainties. Nuances. Complexity.
And who knows? Will the WoW-question “What’s making waves in your field?” will eventually spread like a waves throughout the world and make Waves of Wisdom yet another hub of interesting questions and thought-, curiosity- and questionprovoking answers?
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Who posted this?
Nadja Pass, the founding editor of Reflexioner, an independent publishing firm based in Copenhagen, Denmark. I hold a masters degree in Rhetoric from the University of Copenhagen and have been experimenting professionally with new mediaplatforms and ambient rhetoric for more than 10 years.
Who sent me the challenge?
Well – aherm… – I did. I’m the one who initiated the wave-challenges (Share a Brainwave and Waves of Wisdom). I posted this example to get the waves rolling and give you all an idea of what a post could look like…
My challenges go out to:
WoW1) The Danish journalist Marcus Rubin who currently lives in Jerusalem. For several years I’ve been reading his works in the Danish newspaper Politiken – and very, very often admired his ability to coin the new ideas within media, politics and religion. I think he instinctively spots new waves before they emerge. And therefore I’m now curious to know what waves comes to his mind when I ask him to share the current waves of his professional life.
So Marcus? What’s making waves in your field these days?
WoW2) My friend Paul Sheehan who is a scientist and has opened my eyes to the wonders of science, nanotechnology – and life – throughout our friendship. He is quite the “renaissance man” who adeptly mixes science, art and arts, with a great sense of humour and therefore succeeds in explaining very complex scientific matters in a very inspiring way.
So Paul? What’s maikng waves in your field these days?